Designed to cling to your hair strands, making them appear fuller and provide instant coverage. Gentle on Scalp. Non-Irritable. Vegan. Cruelty-Free. Electrostatic technology enabling microscopic fibers to cling to your hair strands without altering the texture of your hair. Super clingy - but only when you need it to be. Colour will not run with sweat, rain or humidity, but easy to wash out.