If you know us at Lusta, you know we’re all about evolving. About pushing boundaries. About doing things a little differently—and always, always with you in mind. That’s why we’re beyond excited to finally spill the tea on something we’ve been secretly working on for years… introducing: Hair Topper Studio.

HTS is one of the most exciting (and unexpected) chapters in our journey—and today, we’re taking you behind the scenes of how it came to life, what makes these pieces so special, and why this drop is truly once-in-a-lifetime.

So… What is Hair Topper Studio?

Hair Topper Studio is a limited-edition collection of toppers we developed as part of a huge experimental project back in 2023. The idea? To create a sister brand to Lusta—one that still offered gorgeous, confidence-boosting hair at a lower price point, but with a different vibe.

We spent months (okay, years) dreaming, designing, and testing. We played with branding. We ordered custom packaging. We were seriously close to launching this as a whole new brand.

But then something unexpected happened…

The Aha Moment That Changed Everything

As we tested and refined the HTS designs, something started to click. These weren’t just budget toppers—they were GOOD. Like, really good. In fact, there were features we fell in love with so much, we ended up bringing them over into our core Lusta range.

That’s when we realised: we didn’t want to split our focus. We didn’t want to create a separate brand. We wanted to channel all that goodness back into Lusta and keep building one powerhouse brand that does it all.

So instead of launching a new brand, we poured what we learned into making Lusta even better.

But that left us with one small (okay, kinda big) problem…

What Do You Do With A Whole Collection of Incredible Toppers?

TWe already had a full collection of HTS pieces—ready to go, beautifully made, and just waiting to be loved. And here’s the thing: these aren’t rejects. These are stunning, wearable, comfortable toppers made with beautiful human hair. They may not be quite as luxe as our mainline pieces (think of it as a few steps down), but they’re still absolutely wearable.

So, we decided to do something we’ve never done before…

Enter: The HTS Limited Drop

We’re officially releasing the HTS collection as a one-time-only, never-to-be-repeated, exclusive drop.

If you’ve been waiting for a more affordable way to get your hands on a topper—or you’re looking to add a “grab-and-go” style to your collection—this is your moment.

🧡 Think of HTS as your “starter piece,” your “everyday wear” piece, or your “I-just-want-to-try-it-out” piece.
🧡 Or maybe even your “back-up topper for spontaneous weekends away” piece.
🧡 Or your “I’ve always wanted a second look” piece.

Whatever the vibe, HTS is here for it.

What Makes HTS Different From Regular Lusta?

Let’s break it down:

🪡 Cap Construction
HTS introduced a new innovative cap design that we loved so much, we literally stole from ourselves and brought it into the Lusta range. These caps are comfy, lightweight, breathable, and easy to wear all day long.

💁Hair Quality
HTS pieces use a slightly lower-grade human hair than our premium Lusta toppers. Still real, still beautiful—just not the ultra-luxury level we’re known for. Think: fewer bells and whistles, but still very cute.

🎯 Price Point
Because of the hair grade and the simpler finishing touches, these toppers come in at a significantly lower price point.

⚡ Limited Edition
Once these are gone, they are GONE. We’re not making more. We’re not restocking. These are your chance to own a unique little piece of Lusta history.

Who Are HTS Pieces Perfect For?

📍 You’re new to wearing hair and not quite ready to invest big (yet).
📍 You’ve already got a Lusta topper and want a second style to experiment with.
📍 You’ve been dreaming of a change—maybe a new colour, length, or cut—but don’t want to commit to your main piece.
📍 You want a topper for more casual days that still looks stunning.

If any of these sound like you… Meet your new hair BFF.

The Extras (Because We Love to Go Big)

To celebrate this drop, we’re giving away an $1800USD gift card to one lucky person who signs up to our HTS list. That’s enough to cover the HTS topper of your dreams and a whole lot more.

Plus, if you join our Live Event at launch time, one lucky shopper will get their order completely refunded. Yep, we’re doing this big.

🗓️ Mark your calendars:
🇦🇺 Australia (AEST) – May 15th, 9:30AM
🇺🇸 USA (EDT) – May 14th, 8:00PM

👉 Sign up now at: lustahair.com/pages/hairtopperstudio

Why We’re So Excited About This

HTS means so much to us because it represents something bigger than just hair. It’s about growth. About learning. About experimenting, pivoting, and following your gut.

Creating this collection taught us so much—about what you love, what we value, and where Lusta is headed. And we couldn’t be more excited to share it with you.

Whether you’ve been with us from the beginning or you’re just discovering the magic of toppers, HTS is your chance to be part of something truly special.

Final Thoughts

So if you’ve been watching from the sidelines, waiting for your chance to step into the Lusta world… this is it. Don’t wait. Once these pieces are gone, they’re truly gone.

Go explore. Get curious. Find your piece of the story.

With all our love and excitement,
The Lusta Team xx