If you told me ten years ago that I’d one day be sharing my hair loss story with thousands of people all around the world, I would’ve laughed. Or cried. Or maybe both 😅 Because back then, I was doing everything in my power to hide it. To keep the secret. To cling to a version of myself that no longer existed. The version with thick, long, “effortless” hair.

Opening up about hair loss didn’t come easily for me. It felt loaded, shameful, isolating — like something I had to “deal with” quietly, behind closed doors. But what I’ve learned since those early days of battling alopecia is this:

There is so much power in sharing your story.

So in this blog post, I want to talk to you about what happened when I finally opened up. How it changed my life. How it led me to create Lusta. And why I believe that when we speak honestly about hair loss, we don’t just free ourselves, we help others feel seen, heard, and deeply understood.

The Beginning of My Hair Loss Journey

My story starts when I was a teenager. I started noticing my hair was thinning. I was diagnosed with androgenic alopecia.

What made it harder was that I didn’t know anyone else going through it. Not at school. Not at uni. Not even online. So I kept it to myself. I wore headbands, pulled my hair in weird ways to cover the most noticeable thinning areas, and became obsessed with hiding it. On the outside, I looked like I had it together. On the inside, I was drowning.

The Turning Point: From Hiding to Healing

I created a private Instagram account. It was my own little corner of the internet, back before there were hair loss influencers or communities. Just me, my thoughts, and a few blurry photos of my scalp and my toppers. I didn’t expect anyone to see it. I just needed a place to be real.

And something surprising happened: people found me. Slowly, messages started trickling in from other women who were going through the same thing. I wasn’t alone and neither were they 🥹

Around the same time, I bought my very first hair topper. I still remember how I felt when I put it on. I cried. For the first time in years, I saw a version of myself that felt familiar. Not someone I was constantly trying to hide or fix. Just… me. Confident. Light. Whole.

That was the moment the healing truly began.

Creating Lusta Hair

I didn’t set out to start a business. I just wanted good hair. But what I found was that so many women were in the same boat. Navigating hair loss, desperate for a solution, and completely alone. That didn’t sit right with me.

So I began learning everything I could about alternative hair: how it’s made, how it fits, how it moves, how it should make you feel. Lusta Hair was born from a place of deep understanding, care, and determination to make women feel confident again, without shame, without compromise.

Today, we offer premium human hair toppers and wigs that are natural-looking, comfy, and genuinely life-changing. But Lusta isn’t just about the hair. It’s about the community. It’s about giving women permission to stop hiding and start living.

Why Speaking Up Matters

When I first shared my story publicly, I was terrified. What if people saw me differently? What if they pitied me? What if it made things worse?

But you know what happened?

People started reaching out. Women told me, “I thought I was the only one.” Mothers messaged to say their daughters were going through the same thing. People thanked me for making hair loss feel a little less scary.

Opening up gave me freedom. It removed the weight of secrecy. And it showed others that they don’t have to go through this alone.

The Emotional Toll of Hair Loss

Hair loss isn’t just about aesthetics. It cuts deeper. For so many of us, hair is tied to identity, femininity, even our sense of worth. Losing it can feel like losing yourself.

That’s why I always say: wearing hair isn’t about covering up. It’s about reclaiming your confidence. It’s about choosing how you want to show up in the world, not letting hair loss make that decision for you.

You Are Not Alone

It’s estimated that 1 in 2 women will experience some form of hair thinning or loss in their lifetime. Think about that. Half of us. And yet, we still treat it like a taboo.

Whether you’re just starting to notice hair changes or you’ve been struggling for years, your experience is valid. You’re not being “vain.” You’re not overreacting. You deserve to feel beautiful, supported, and empowered to explore every option available to you.

Sharing Your Story: When You’re Ready

Not everyone is ready to open up, and that’s okay. This journey is deeply personal. But if and when you do feel ready, I can tell you this: there’s a whole world of connection waiting for you.

When you speak up, you give others the courage to do the same. You start a ripple effect. And in that ripple, healing happens.

Final Thoughts: What I Wish I Knew

If I could go back and tell my younger self a few things, I’d say this:

• You are not broken.

• There is no shame in wearing hair.

• The right people will love you: wig, topper, or bald head and all.

• One day, this pain will turn into purpose.

Let's Keep Talking

At Lusta, we’ll never stop talking about the real stuff. About hair loss, about confidence, about all the messy, beautiful things that make us human. If you’ve been holding your story close, I hope this gives you a little encouragement to loosen your grip.

Whether you’re ready to wear hair, just starting to explore, or still grieving what you’ve lost, I see you. I am you.

And you’re never, ever alone.

Love always,
Kimberly