Lusta Hair isn’t just a business to me; it’s a lifeline, a testament to resilience, and proof that even our hardest struggles can pave the way for something beautiful.

The Beginning: My Journey Through Hair Loss

I was 19 years old when I first started noticing the changes. At first, it was subtle—more hair strands on my pillow, extra shedding in the shower. But I remember so clearly blowdrying my hair one day and noticing that 50% of my hair was gone.

The diagnosis was androgenic alopecia, a common yet often devastating form of genetic hair loss. For me, it felt like my world had been turned upside down.

At an age where most people are discovering their confidence and building their sense of self, I was grappling with feelings of embarrassment, grief, and isolation. Hair loss isn’t just a physical change—it seeps into your mental health, your relationships, and your ability to step out into the world with your head held high.

I spent years desperately searching for solutions. I tried every remedy I could find: supplements, expensive treatments, bizarre ointments recommended on forums—you name it, I tried it. But nothing worked. Every failed attempt left me feeling more defeated, more hopeless.

Discovering Hair Toppers: A Glimmer of Hope

In 2015, I stumbled across something I had never considered before: hair toppers. At first, it felt intimidating—what if it looked fake? What if someone noticed? But the moment I tried one on, something shifted inside me.

Hair toppers weren’t just about covering up my hair loss; they were about reclaiming a part of myself that I thought was gone forever. They gave me back my confidence, my sense of style, and my ability to move through the world without constantly worrying about how my hair looked.

But something inside me wasn’t satisfied. I couldn’t shake the feeling that this world of alternative hair could be better. The products could be better, the support systems stronger, and the conversations around hair loss more open and honest.

I didn’t just want to wear hair toppers—I wanted to be involved in this world. I wanted to create something that truly helped women like me. And so, a seed was planted.

The Birth of Lusta: From Bedroom Floor to Big Dreams

The road from an idea to a business isn’t glamorous, and my journey is no exception. In 2019, I officially launched Lusta Hair—not from a shiny office or a fancy studio, but from my bedroom floor in my parents' house.

My “office” was a corner of my bedroom, my “warehouse” was a pile of boxes in my closet, and my “team” consisted of one incredible staff member who believed in my vision just as much as I did.

The early days of Lusta were filled with long nights, countless cups of coffee, and an endless stream of trial and error. I was still working a day job, so my hours at Lusta were usually 7pm-2am. I spent years perfecting my designs—testing different types of hair, experimenting with cap constructions, and wearing my own prototypes day after day to see how they held up.

Every piece of feedback from customers became a lesson. Every small success became a spark of motivation. Slowly but surely, Lusta began to grow.

The Growth of Lusta: Building a Global Community

Word started to spread about Lusta Hair—not just because of the quality of our products, but because of the heart behind our brand. I wasn’t just selling hair toppers; I was building a community. I was creating a space where women felt seen, heard, and supported.

From the very beginning, Lusta has been about so much more than hair. It’s about confidence, connection, and giving women the tools they need to step into their power.

Every year, our team grew. From one staff member to a close-knit team of passionate individuals who share my vision. Orders began to pour in—not just from Australia, but from every corner of the globe. Today, we have customers in nearly every country in the world.

But it’s not just about the numbers. It’s about the stories. The emails I receive from women who finally feel like themselves again. The photos shared in our community of glowing faces and joyful smiles. The courage of customers who stepped out into the world wearing their topper or wig for the first time.

More Than Hair: A Movement

One of the most extraordinary things about Lusta is the sense of community that’s grown around it. With over 800,000 people connected through social media, the Lusta family has become a place of support, celebration, and vulnerability.

Women from all walks of life come together to share their stories, ask for advice, and cheer each other on. Hair loss, once a deeply isolating experience for so many, has become a bridge that connects people across continents and cultures.

At its core, Lusta Hair is about empowering women to live their lives fully—without shame, without fear, and with a whole lot of confidence.

Looking Back, Moving Forward

When I look back at those early days on my bedroom floor, I feel a deep sense of gratitude. Gratitude for the women who trusted my vision, for the team who helped bring Lusta to life, and for the lessons I’ve learned along the way.

But I’m also excited—excited for what’s next. Because the Lusta journey is far from over.

Innovation, compassion, and a relentless drive to improve continue to fuel everything we do. Whether it’s developing new designs, expanding our range of products, or finding new ways to support the Lusta community, my team and I remain committed to our mission.

The Heart of Lusta

At the end of the day, Lusta Hair isn’t just about hair pieces—it’s about people. It’s about the woman who finally said “yes” to a date because she felt confident in her topper. It’s about the young girl who looked in the mirror and smiled at her reflection for the first time in years. It’s about the mother, the sister, the best friend who found a little piece of herself again.

My journey started with hair loss, but it’s become so much more than that. It’s a story of resilience, of courage, and of the incredible things that can happen when someone dares to dream big—even from a bedroom floor.

Your Story, Your Journey

Whether you’ve been part of the Lusta family from the very beginning or you’re just discovering us now, I want you to know one thing: you belong here.

Your journey matters. Your story matters. And whatever stage you’re at, Lusta is here to walk beside you—every step of the way.

Here’s to the next chapter of the Lusta story. And here’s to you ❤️